Businesses can ensure the responsible use of AI technologies by adopting ethical principles, implementing robust governance frameworks, and engaging stakeholders in the decision-making process. Ethical AI principles such as fairness, transparency, and accountability guide the development and deployment of AI solutions, promoting trust and integrity in AI-driven decision-making. Additionally, organisations should establish governance mechanisms to oversee AI projects, monitor performance, and address ethical concerns, ensuring that AI technologies are used responsibly to benefit individuals and society.